corporate
philosophy
By delivering items that blend in nicely with spaces and lifestyles to customers the world over, ±0 continues to provide a feeling of happiness in people's lives.
To that end, ±0 promises to deliver each and every product at the appropriate quality and price, searching for the fundamentally inevitable form of things without giving into the manufacturer's views as to what constitutes common sense and efficiency and without overlooking the necessary functions of each item.
Through these business activities, ±0 aims to contribute to the advancement of the world's design culture.
profile
| Corporate Name | PLUS MINUS ZERO CO., LTD. |
| Corporate Address: | Nihonbashi Yasuda Skygate 5F 3-15-1 Nihonbashihamacho, Chuo-ku, Tokyo 103-0007, JAPAN |
| Show room | ±0 showroom 6-15-6 Jingumae, shibuyaku, Tokyo |
| Website: | http：//www.plusminuszero.jp |
| Founded: | September 1, 2003 |
| Annual closing month: | March |
| Executives: | President – Mitsuo Aoki Director – Norikazu Watanabe Director – Isamu Aoki Director – Masami Abe Director - Kazutoshi Ozawa Director – Hideo Masuda Executive officer – Shogo Kobayashi Executive officer – Atsushi Uehara Auditor – Takanori Sakamoto |
history
| Sep. 2003 | The company is established with the head office located in Sendagaya, Tokyo (capital 20,000,000 yen).
The first collection is announced to the press through an installation in Daikanyama, Tokyo. |
| Dec. 2003 | The website is launched.
Sales of the first items |
| Feb. 2004 | ±0 participates in "Roppongi Crossing" at Mori Art Museum in Roppongi, Tokyo. |
| Mar. 2004 | Sales at a shop-in-shop is commenced at Coredo Nihonbashi, Nihonbashi, Tokyo . |
| June 2004 | Catalogue sales are commenced. ±0 participates in "Interior Lifestyle" exhibition at Tokyo Big Site, Ariake, Tokyo. |
| Oct. 2004 | A own retail store“±0 AOYAMA” opens in Kita-Aoyama, Tokyo. The head office is relocated to Minami-Aoyama, Tokyo. ±0 AOYMA participates in the Tokyo Designer's Week and announces the second collection. ±0 brand wins the Good Design Award 2004 (in the New Territory design category). |
| Dec. 2004 | ±0 wins "Best Industrial Range" award in English magazine Wallpaper*'s "Wallpaper* Design Awards 2004." |
| Aug. 2005 | A new product collection is launched at ±0 AOYAMA store. |
| Oct. 2005 | ±0's Humidifier wins a gold prize of the Good Design Awards 2005.
±0's Hot Water Dispenser and Cordless Telephone also pick up the Good Design Awards 2005. |
| Nov. 2005 | ±0 participates in the "Tokyo Designers Week.“ |
| July 2006 | ±0 is elected for the "Exhibition of the 50 Years of the Good Design Awards – Stories of Epoch-Making Designers and 100 Designs.“ |
| Oct. 2006 | A new product collection is launched at ±0 AOYAMA store. ±0's Air Purifier picks up the Good Design Award 2006. |
| Nov. 2006 | ±0 participates in the "Tokyo Designers Week." |
| Feb. 2007 | ±0's Humidifier is added to the permanent collection of The Museum of Modern Art (MoMA), New York. |
| June 2007 | ±0 announces the 4th ±0 collection, in conjunction with participation in the "Interior Lifestyle" exhibition held at Tokyo Big Site, Ariake, Tokyo. |
| Oct. 2007 | ±0's Toaster, Coffee and Tea Maker, Heater, and Electronic Calculator M win the Good Design Awards 2007. |
| Nov. 2007 | ±0 participates in the “Tokyo Designer's Week.” |
| Sep. 2008 | ±0 makes its official debut to the European market at the “MAISON&OBJET PARIS,” France. ±0's Wall Clock wins the “coup de cœur” (best product) award selected by Wallpaper* at the “MAISON&OBJET PARIS.” |
| Oct. 2008 | ±0's 2.5R Series, Fan, and Electric Kettle win the Good Design Awards 2008. |
| Feb. 2009 | ±0 participates in "ambiente Internationale Frankfurter Messe," Germany. |
| Apr. 2009 | During "Salone Internazionale del Mobile" held in Italy, ±0 exhibits its collection at Spazio Rossana Orlandi, one of the most prestigious shops and galleries in Milan. |
| Sep. 2009 | During “London Design Festival” held in the U.K., ±0 exhibits its collection at twentytwentyone. |
| Oct. 2009 | ±0's Wall Clock picks up the Good Design Award 2009. A new product collection is launched at ±0 AOYAMA store. |
| Dec. 2009 | The head office is relocated to Nihonbashi,Tokyo. |
| Mar. 2010 | Showroom established at main office, Nihonbashi, Chuo-ku, Tokyo. |
| Apr. 2010 | ±0 collection presented at Spazio Rossana Orlandi gallery shop during The Salone Internazionale del Mobile International Furniture Fair of Milan held in Italy. |
| Oct. 2010 | The Humidifier S (aroma), Wristwatch, Oven Toaster and Electronic Calculator XS are awarded 2010 Good Design Awards. |
| Jul. 2010 | New product trade show held at the main office in Nihonbashi, Chuo-ku, Tokyo. |
| Nov. 2010 | Humidifier Ver. 3 exhibited as a product representative of Japan in the "JAPAN EXPERIENCE Ideas Into Reality" APEC 2010 government exhibition space. The Humidifier Ver. 3 was also exhibited in the waiting room used by 21 heads of state. |
| Feb. 2011 | ±0 Showroom opened in Jingumae, Shibuya, Tokyo. Company store ±0 Aoyama main store closed. Official brand site, official online store opened after being redesigned. Brand exhibited for the first time in the 39th HOTERES JAPAN held at Tokyo Big Site, Ariake, Koto-ku, Tokyo. |
| Apr. 2011 | ±0 collection presented at Spazio Rossana Orlandi gallery shop during The Salone Internazionale del Mobile International Furniture Fair of Milan held in Italy. |